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Introducing Kitri's First Campaign

#FRESHIN

 A few months ago our amazing team of creatives gathered at an undisclosed location to shoot KITRI's first ever campaign.  Shot on film by the incredibly talented photographer Rachel Lamb, the campaign introduces the KITRI woman to the world, celebrating her spirited essence and capturing a sense of fun, happiness, energy and lightness.

 

Left: Eve Pinstripe Jacket  / Yasmine Pinstripe Trousers  |  Right: Carla Satin Trench Dress, Available 29th October
 
The brief for the shoot was to create a poetic moment or a dance between the woman and the garment, an ode to the original KITRI woman - The feisty and wilful heroine of the ballet Don Quixote
Shot outside to use the sky and natural daylight, the shoot follows a tonal colour concept based on the collection - providing eye catching moments of joy around the city. The woman behind the lens? Rachel Lamb. Her sensitive, modern and feminine style with a polished commercial finish was a perfect match for the campaign.
 
We are very excited to share the final images with you as well as some exclusive behind the scene pictures from the set. Look out for our KITRI posters around London and come in to our Marylebone pop up shop to see, feel, and try on the pieces - creating your very own poetic moment. 

Devon Button Collar Striped Shirt, Available 1st October 

 

Simone Silk Tie Waist Dress, Available 8th October

 

 

 Laura Anorak Dress

 

Degas Silk Dress, Available 8th October
Jeanette Devoré Dress, Available 15th October
ON SET WITH KITRI - YOUR EXCLUSIVE BEHIND THE SCENES LOOK AT THE SHOOT.
ON SET WITH KITRI - AN EXCLUSIVE LOOK BEHIND THE SCENES
ON SET WITH KITRI - YOUR EXCLUSIVE BEHIND THE SCENES LOOK AT THE SHOOT.
Left: Rachel giving us all a bit of nostalgia as she takes polaroids to test the lighting. Oh the joys of shooting on film
Right: Ianthe, stylist extraordinaire making sure our Carla Satin Trench Dress is ready for it's close up

Left: Vassilis mixes multiple shades of red layered to create Georgia's perfect red pout. It's like watching Picasso
Right: The weapon of choice. Strike a pose
"The KITRI girls guide to gardening" available at a bookshop nowhere near you!
Special thanks to our incredibly talented team behind the campaign
Special thanks to our incredible team behind the campaign
Special thanks to our incredibly talented team behind the campaign
Photographer: Rachel Lamb

Model: Georgia Howorth

Art Direction: Patter

Styling: Ianthe Wright

Hair: Chris Sweeney

Make-up: Vassilis Theotokis

Set: Hella Keck

 

 Where to find us:
35 Thayer St, Marylebone, London W1U 2QX
The closest tube station is Bond Street, but we're also a short walk away from Baker Street and Oxford Circus.
Opening hours:
Monday - Friday: 10am - 7pm
Saturday - Sunday (including Bank Holidays): 11.30am - 6pm

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